Morgan Casper, the agriculture education teacher and FFA advisor at Blair High School, knew the potential impact of hands-on projects for students. Inspired by the LAUNCH! program, supported by the Nebraska FFA Foundation and the Engler Entrepreneurship Program, Blair FFA completed a quick pitch for funding to start Bear Brew.
After hearing great things from other ag advisors, Casper believed that starting a student-led business would enhance the school's CTE program and offer students invaluable experiences. Funding from the first quick pitch was used to purchase startup equipment, including a small espresso machine, coffee pot and warmer, blenders for smoothies, and other ingredients.
Bear Brew was completely student-led. Casper and the team of students met multiple times a month to participate in training, which was offered by the LAUNCH! Program to create a business plan. Initially, the first customers were school students and teachers, with order-ahead services and delivery options to classrooms. Through word of mouth, school announcements, and social media promotion by the FFA Chapter, the business rapidly grew, with students at Blair High School making up most of their customers.
Funding from the second quick pitch allowed Bear Brew to upgrade all of their equipment. They were able to purchase larger, more efficient espresso machines, drink dispensers for a new lemonade product introduced in the springtime, and an additional blender for blended drinks. They learned so much about managing a business through trial and error, balancing their responsibilities with schoolwork, while also taking pride in their achievements.
Casper found the experience very rewarding as well. Watching the students lead and make decisions, even when they failed, was a valuable learning experience for everyone involved. It reinforced the capability and potential of the students, reminding Casper of the importance of stepping back and allowing them to learn and grow.
One of Casper's favorite moments was realizing the importance of having a clear vision and mission. Every decision was measured with this to ensure it aligned with their goals. They also learned that progress starts with small steps, and the full vision isn't realized immediately.
Today, Bear Brew will open in the fall again for the school year. Preparing for the new year, their team consists of 5 students, including two new additions. They now plan to open up every morning, fine-tune recipes, and introduce new drink flavors in the fall.
Casper’s advice to FFA members would be to step outside of their comfort zone. The dedication and effort put into an SAE make the results worth it. Bear Brew is a great example of the impact that the Nebraska FFA Foundation has on students. Showing how hands-on projects can inspire and teach students in meaningful ways.
